BTS Continue To Just...Kill It

BTS' new single 'Dynamite' is currently at the top of the Billboard Hot 100, despite the continued ignorance of them by many mainstream radio stations.

The fact that it's their first full-English song may have helped, but nonetheless, the success of 'Dynamite' shows that BTS are a train that cannot be stopped, not even by a 2004 Spider-Man.

Let's look at what it's managed to achieve in the two weeks since its release. By topping the Hot 100 for the first time, BTS became the first all-Korean group to do so. It was downloaded (legally) 265,000 times in its first week alone, making it the biggest first week in sales since Taylor Swift's 'Look What You Made Me Do' in 2017. In addition, of 43 songs that have debuted at #1, only 20 have kept their place at the top for a second consecutive week, with 'Dynamite' becoming the latest track to do so.

Let's look globally. On Spotify, it racked up 7,778,000 global streams on its first day alone, again knocking Taylor Swift off her perch by beating 'Cardigan' for biggest 2020 global debut (the latter only achieving a poxy 7,742,000 streams). This no doubt contributed to the fact that 'Dynamite' peaked at #1 in South Korea, Hungary, Lithuania, Malaysia, Peru, Scotland and Singapore, whilst hitting #3 overall here in the UK (obviously the other countries don't like them quite as much as Scotland). This still makes it their most successful single here, surpassing last year's 'Boy With Luv' which peaked at #13.

So if everyone is apparently streaming it, is anyone watching the video? It's BTS, of course they are. 'Dynamite' swiftly broke records on YouTube, becoming the fastest video ever to reach 10,000,000 views (20 minutes), with over 3,000,000 people watching the premiere, surpassing Blackpink's record of 1,660,000 set in June. It went on to become the most-viewed video within the first 24 hours of its release and the fastest to reach 200,000,000 views, taking just four and a half days to do so.

These numbers are utterly ridiculous. The core of BTS' fanbase are teenage girls and there can be no doubt who is currently ruling the music world. Right now, BTS can do absolutely no wrong and seem immune to any kind of slip up or mistake. Boy bands have been around for decades, but none of them, not the Backstreet Boys, not NSYNC, not Blue, not Westlife, ever even came close to what BTS are doing. This group is nothing short of a phenomenon and the fire appears to be everlasting. RM, Jungkook, Jimin, all of them are made of stone scales of immortality at the moment, and you wonder if there will ever be some lightning that tears these scales off.

RIght now, it seems the trajectory for BTS is up and up alone. Their next record will no doubt break some more records - and bear in mind it has only been a few months since the release of their previous one. The Bangtan Boys just don't stop working, and that is certainly a reason for their success. People not into them or K-Pop can sneer all the want, but that won't even lay a dent on the band or their fanbase. BTS continue to kill it, and long may they reign.


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